Lakeshore CI

Lakeshore CI

Friday, January 24, 2014

David Schwen started his own creative studio called Dschwen LLC. They c
reate both digital and physical design projects, from branding to interactive social media and editorial illustration. Some of my favourite works of his are their type sandwiches, they "build" a sandwich by using the colour of that object and its name. Such a simplistic approach, yet very affective.

Personal Identity

I enjoyed doing the Personal Identity project. I created my own photography studio logo, which I could potentially use if I decide that I want to continue the venture. 


The logo assignment started with finding a symbolic image that we wanted to incorporate into our logo. Originally I wanted to incorporate an arrowhead into my logo, representing a chosen direction and a piece of handcrafted work; something that my "company" would strive for. Once I realized that an arrowhead is also a weapon and may portray the wrong message I choose the circle. A simple circle represents the basics of a camera, the aperture, the lens and the shutter button. I chose the colour blue to represent serenity and composure. The black and white is showing the clean modern feeling of my company. The smaller inner black and white circles are inset with in each other and “sunken” to the bottom right corner of the larger blue circle. The different sized circles have pattern, the colour it is filled with it is not outlined with (eg fill blue and outline black) I think it adds some detail to such a simple concept.
Final Logo




Business Cards

Envelope

Final Logo

Flyer

Photobox

Stickers

Notebook

Letterhead
Personal Identity Page

Tuesday, December 17, 2013

Tutorials

99Tuto's blog shows different concepts to design and give tips and pointers from different designers. It also has helpful tutorials. There is only a couple posts made, but so far I enjoy where this blog is headed. I found this blog when I was looking for what colours to use for my Personal Identity project, explaining what colours are used for famous identities (Google) and why.

Wednesday, November 20, 2013

Inspiring.

This website is charming, it shows how a mother and an artist is accepting of change. By allowing her 4 year old daughter to finish some of her drawings, Mica Angela Hendricks created a quirky new twist on her old art. As an artist we have to learn to let go, once we let go we can accept and potentially enjoy or learn from what the next artist will do. Learning begins outside of your comfort zone, and this is an amazing example of it. Myla (4 years old) and Mica creates art together, its a team effort. Mica draws the head, Myla draws the body and background then the drawing goes back to Mica to add a splash of colour. I think it is a great way to teach Myla to share and accept what her mom is going to do with her work after she is finished with it and vise-versa.  

Monday, November 18, 2013

Social Suicide and Sacrifices.

Social Suicide is when a person doesn’t fit into that society’s social norms or expectations, becoming a social outcast, killing their reputation. Social Sacrifice is when an individual changes who they are with the intent to fit in with a certain social circle. Everyone goes though the various degrees of social suicide, and this project will just be based on a combination of my experiences or of the people close to me (friends and family). I plan to make it mostly from a female point of view, because it’s something that I am more aware of. I find it very interesting that every ones perspective of social suicide is always different, based on that individuals comfort levels in certain environments.  I have experienced minor social suicide and major social sacrifice through the past 8 years.

I would like to create a piece on how media and social media can be a form of suicide. Facebook for an example, the basis of the website is profiles of people who judge other (“Liking”) the more “likes” you get the more popular that person is, which they may not even exist or that’s not how the person actually is in real life. The brick being thrown through your window is a metaphor for Facebook, usually someone throws a brick through your window because you did something bad or they don’t like, similar to Facebook, they can do and say whatever they want to you and you cant really do much about it. I would like to portray this through a collage or sculpture.

Barbie has always been a iconic figure to represent beauty. Young girls have grown up playing with Barbie, unconsciously striving to be like her when they are older (pretty, tall, nice, lots of friends, great boyfriend, etc.). Girls are taught that Barbie is the ideal woman, what if she has some insecurities of her own? I would like to portray this through a painting.


Friday, September 6, 2013

As Tall As Lions poster analysis


--Principles--
- Contrast- Between the off bland white and the vibrant multicoloured section.
- Emphasis- Negative space surrounded by vibrant eye-catching colours brings emphasis to the title and lion.
-Movement- Arms trailing behind of creature moving forward implying the creature is running. 
-Balance- Creature leaning forward with arms outstretched backwards on tops of toes slightly off balance yet still balanced.
--Elements--
-Value- Colour variety between the blending of complementary colours (Orange/Blue) creating an interesting blend of colours.
-Space- Very organic feel, no harsh straight horizontal or vertical lines. 
-Texture- The off-white hand-made paper feel for the background compliments the bold burst of mixed colours in the center of the page.
-Colour- Hand-made off-white paper look makes it more interesting than if ivory white paper was used. Vibrant complementary colours add an intriguing difference from the warm background. 
- Shape- Use of negative space "cut-out" feel.
Megan and Tristan