Lakeshore CI

Lakeshore CI

Thursday, December 2, 2010

PSA analysis

Check out this anti-war PSA




Here is my PSA on an anti-war promotion.
Oh and thank you Jessica, I found the requirements for this on your blog!
1. What is the main focus of the video?
The main focus of this video is trying to stop war. It is explaining the main reasons why there is war (the way I understood it): human rights, land, and money.
2. Describe how the video gets this point across.
I thought the way the message is portrayed is through silence, which is very effective, because if (in my instance) the sound doesn’t work, I still understood the message. It uses pictures to represent why wars can start and with every picture a word pops up on screen (We, Are, Ridiculous), Then the screen goes black and the words appear and WHY is in front of the three words. This PSA is m=not for a company it is just to show how war can affect or change different people.

3. What techniques are used in the video to help convince the viewer of the point of the video.
   The music is one way that really changed the way I looked at it (after the sound was fixed) the music gets louder and faster the more serious the topic of war gets. When the knife came out I really wanted to see what the PSA would turn into, but it just “mocked” what real wars can be like.

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